The use of WiFi on the aircraft is not the earliest announcement of the relevant specifications.

According to Bloomberg News, the Chinese government is considering removing the restrictions on the use of mobile phones on the aircraft, paving the way for the next step to allow passengers to surf the Internet during the flight. Nowadays, many developed countries have allowed passengers to use mobile phones and surf the Internet while flying.

Zhu Tao, Director of the Transportation Division of the Flight Standards Department of the Civil Aviation Administration of China, said that the amendments to the restrictions on the use of electronic equipment on board are already in the legislative process, and the relevant specifications will be announced at the end of this year or early 2017. Regulatory authorities in the US and European countries have issued revised safety standards three years ago.

If the amendment is approved, passengers will be able to use their smartphones to surf the Internet while they are cruising, using applications such as WeChat and shopping online.

China is the second largest air travel market in the world. At present, more than 50 Chinese airlines are actively competing for this market. They are exploring the purchasing power of Chinese upstarts in the air journey, which provides them with a large number of e-commerce opportunities.

According to market research firm Frost & Sullivan, the global in-house e-commerce market was $1.4 billion in 2015 and is expected to increase to $1.7 billion by 2020. Eastern Airlines and Spring Airlines are already actively preparing.

Zhang Chi, deputy director of Eastern Airlines, said: "From a business perspective, we definitely want innovation in policy. Although we allow passengers to access the Internet for free, they can also benefit from advertising and on-board shopping. This will provide an important Positive return."

According to the relevant regulations of China's civil aviation, for safety reasons, the airline currently stipulates that passengers must turn off the mobile phone during the flight. However, many airlines allow passengers to use other electronic devices while the aircraft is flying, such as tablets and other devices that do not interfere with the aircraft's radio signals.

The regulations in this area are changing in various countries around the world, on the one hand because of technological advancement, and on the other hand because users value the portability of smartphones. According to a report released by the China Internet Information Center in July, as of June, 656 million Internet users in China use mobile phones to access the Internet, accounting for 92.5% of the total number of Internet users.

Although many Chinese operators provide in-camera WiFi services to a small number of passengers on some aircraft, most passengers do not enjoy this service. According to a report issued by Routehappy, 78% of airlines in the United States offer some form of Internet access. According to China's flight data service company, Variflight, only 23% of airlines in China offer some form of Internet access.

According to Routehappy's "Global On-Chip WiFi Status" report, almost three-quarters of American Airlines' passenger mileage has WiFi, and most flights from American Airlines, Delta Air Lines and United Airlines are equipped with fairly good WiFi. service.

China Eastern Airlines allows the first 50 passengers on each flight to register for free on their first-come-first-served basis, while other passengers pay 258 yuan ($39) to enjoy the service. China Southern Airlines allowed 10 passengers in the economy class of its 10 Airbus A330 aircraft to register for free Internet access 24 hours before the aircraft took off.

Air China wrote on its official website that it plans to provide Internet access to all passengers, but it did not disclose detailed information.

In-flight Internet service has become a decisive factor for Chinese passengers to choose flights. According to a survey conducted by the International Mobile Satellite Organization (Inmarsat) in the first quarter, 90% of Chinese passengers will prefer flights that offer in-flight Internet access, the highest percentage in the Asia-Pacific region. The survey also showed that 65% of Chinese passengers are willing to pay for in-flight Internet services.

Neil Wang, president of Frost & Sullivan Greater China, wrote in an e-mail: "In-camera WiFi has become one of the most pressing needs of passengers. It is expected that there will be multiple business models, and passengers will pay. The service fee will never be the only source of profit for airlines offering in-camera WiFi service."

Will Horton, an analyst at the CAPA Centre for AviaTIon, said that the main reason operators are considering offering a wider range of in-flight Internet services is not profit, but rather as a way to attract passengers. A means. He said that it turns out that e-commerce advertising is not too profitable.

Horton said: "Profit is not an end, it may be related to differentiation."

Some operators in China have begun to prepare.

China Eastern Airlines plans to spend $300,000 to equip each flight with WiFi service. Now 40 flights have been equipped with WiFi service, and more than 70 flights will be equipped with WiFi service by 2018.

Spring Airlines plans to invest 200 million yuan on an e-commerce platform by the end of this year, and then install WiFi services on two of its 60 flights. Spring Airlines said that passengers can use the service for free, but merchants who want to sell goods on this platform must pay.

Mao Yi, the public relations manager of Spring Airlines, said that the passenger time of an aircraft is an exclusive resource for airlines. He added that passengers must be connected to the in-flight WiFi of the flight via the airline's digital platform.

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